The New Rules of Facebook Etiquette and My Complicated Love–Hate Relationship

There was a time—gather ‘round, children—when opening Facebook felt like slipping into a cozy neighborhood café. You’d scroll your feed and actually recognize the people there. Your real-life friends. Their milestones. Their new puppies. Their freshly renovated kitchens. Their “my kid finally slept through the night” victories. It was charming, chaotic, and oddly intimate.

Now?
Now it feels like walking into Times Square at rush hour wearing a sign that says “Please advertise to me.”

Your feed is a jumble of strangers, sponsored posts, AI-generated “inspirational” content, and videos you never asked to see but somehow watched for 47 seconds anyway. And layered on top of that digital noise is a new epidemic: poor Facebook etiquette.

So let’s talk about it—our complicated, co-dependent, slightly toxic relationship with Facebook, and the unspoken rules we wish everyone would follow.

Why Facebook Used to Feel… Fun

Facebook once felt like a scrapbook of your people. You logged in to see:

  • Your cousin’s new baby
  • Your friend’s vacation photos
  • A recipe someone swore was “life-changing”
  • A birthday reminder that saved you from looking like a monster

It was personal. It was social. It was human.

Then the algorithm got hungry.

Now you scroll and think:

  • Who is this person and why are they making soup in slow motion
  • Why am I seeing a post from 2019
  • Why is this AI-generated cat wearing a bonnet
  • Why am I tagged in something I had nothing to do with

Facebook didn’t just change. It shape-shifted.

And we’re all still trying to figure out how to behave inside this new, slightly feral ecosystem.




The New Facebook Faux Pas (A Non-Exhaustive List)

  1. Tagging Everyone You’ve Ever Met on Every Post

Posting a photo of your lunch?
Tagging 47 people.

Promoting your event?
Tagging your dentist, your ex, your neighbor’s dog.

Tagging should be like perfume: a light touch, applied with intention.

  1. Posting AI-Generated Content Without Saying It’s AI

We can tell.
We can tell.

The hands. The teeth. The “women laughing at salad” energy.
Just… let’s be honest about what’s real and what’s Midjourney.

  1. Oversharing in the Comments Section

There’s always one person who turns a simple post into a confessional booth.

You post a photo of your garden.
They respond with a 14-paragraph saga about their HOA, their divorce, and their tomato blight.

We love vulnerability.
We do not love dissertations.

  1. The “Like My Page or Else” DM

No one wants to be strong-armed into supporting your new venture at 11:42 PM.

  1. The Endless Reposting of Viral Content

If I’ve seen the same meme 12 times today, I promise you—I don’t need a 13th.

Why We Still Can’t Quit Facebook

For all its chaos, Facebook remains:

  • The place many of your friends use, although anyone under 30 left ages ago
  • The place your high school friends still live
  • The place your community groups post updates
  • The place your events get RSVPs
  • The place your memories pop up and make you emotional at 7 AM

It’s messy. It’s maddening.
But it’s also where your people are.

And that’s why we stay.

A Few Gentle Rules for a Kinder, Less Chaotic Facebook

  • Tag sparingly. If they’re not in the photo or directly involved, leave them be.
  • Share thoughtfully. Not every thought needs to be a post.
  • Credit your sources. Especially if your “homemade” recipe is clearly from Pinterest.
  • Engage like a human. Comment with warmth, not obligation.
  • Curate your feed. Unfollow, mute, hide—your peace matters.
  • Be real. Authenticity still wins, even in the age of AI everything.

The Bottom Line

Facebook isn’t what it used to be—but neither are we.
We’ve grown up. The platform has mutated. And somewhere in the middle, we’re all trying to maintain a little digital dignity.

A little etiquette goes a long way.
A little authenticity goes even further.

And maybe—just maybe—we can make Facebook feel like a neighborhood again instead of a mall food court.

The tomato behind The Three Tomatoes.
Cheryl Benton, aka the “head tomato” is founder and publisher of The Three Tomatoes, a digital lifestyle magazine for “women who aren’t kids”. Having lived and worked for many years in New York City, the land of size zero twenty-somethings, she was truly starting to feel like an invisible woman. She created The Three Tomatoes just for the fun of it as the antidote for invisibility and sent it to 60 friends. Today she has thousands of friends and is chief cheerleader for smart, savvy women who want to live their lives fully at every age and every stage. She is the author of the novel, "Can You See Us Now?" and co-author of a humorous books of quips, "Martini Wisdom." Because she's lived a long time, her full bio won't fit here. If you want the "blah, blah, blah", read more. www.thethreetomatoes.com/about-the-head-tomato

Cheryl Benton

The tomato behind The Three Tomatoes. Cheryl Benton, aka the “head tomato” is founder and publisher of The Three Tomatoes, a digital lifestyle magazine for “women who aren’t kids”. Having lived and worked for many years in New York City, the land of size zero twenty-somethings, she was truly starting to feel like an invisible woman. She created The Three Tomatoes just for the fun of it as the antidote for invisibility and sent it to 60 friends. Today she has thousands of friends and is chief cheerleader for smart, savvy women who want to live their lives fully at every age and every stage. She is the author of the novel, "Can You See Us Now?" and co-author of a humorous books of quips, "Martini Wisdom." Because she's lived a long time, her full bio won't fit here. If you want the "blah, blah, blah", read more. www.thethreetomatoes.com/about-the-head-tomato

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