1. Journelle - fantastic staff will help you select the perfect fashion lingerie as well as basics to try on in their very comfortable dressing rooms. They feature brands like The Lake&The Stars, Zinke, Araks, Hanky Panky, Simone Perele, Huit, Princess Tam Tam, Mimi Holiday, Spanks, La Perla and Eberjey. Located in Union Square and Soho.
2. Agent Provocateur- sexy staff dressed in pink dresses, stockings and heels will pull your size and tie up your corset. Known for their high end lingerie, stockings, boudoir essentials and pin up girl styles, this a great place to bring your date after a drink. Located in Soho, Upper Eastside and inside of Bloomingdales uptown.
3. La Perla - friendly and helpful sales ladies will show you what they have in your size. Expect the most beautiful laces, exquisite lingerie, sleepwear, swimwear and evening clothes. They carry Italian sizes 1-4 which translate to 32-38 band size and size xs-large panties and sleepwear items.
4. Kiki De Montparnasse - modern and sophisticated lifestyle boutique with elegant lingerie and lougewear in silk, lace, cashmere and cotton. Sensual atmosphere, dressing rooms with lights that dim and a great selection of luxury boudoir toys, books and music that will put you in a sexy mood. Located in Soho.
5. Kaori's Closet - a Japanese based lingerie boutique located in Soho with very girly, lacy, frilly and flirty lingerie. They carry hard to find Japanese brands like La Vie A Deux, Narue, Bico, Premier and Atsugi.
6. Linda The Bra Lady - Linda or one of her highly trained bra-fitters will make sure you leave wearing the proper bra size and style that will give your girls the best shape and support. She is also known for her selection of mastectomy bras and swimwear. Visit her new Murray Hill location or the original Upper East side location.
7. La Petite Coquette - a lovely lingerie boutique in the heart of the village that carries everything you need for your lingerie wardrobe including the book The Lingerie Handbook written by the owner, Rebecca Aspen. She carries high quality lingerie, sleepwear, shapewear and wants women to stop wearing underwear and start wearing lingerie.
8. Max & Marc- Claudia, the manager will get you fitted into a fun Marlies Dekkers bra or one of the gorgeous silk chemises by Ricky Lizalde from Project Runway season 4. They also carry Hoff by Hoff, Chantelle, Simone Perele, Hanky Panky and Spanx.
9. Only Hearts- visit the original boutique in the Upper West side or go to the trendy Nolita location and you will find chic lingerie, amazing leggings, fun slips, sleepwear and more! They have been around since 1978, known for high quality and timeless style.
10. Intimacy - find labels like Lise Charmel, Aubade, La Perla, and PrimaDonna combine fashion and engineering to ensure a supreme level of comfort and beauty. The ladies at the two Upper East side locations, will measure you and help you select bras that make you feel beautiful inside and out!
Margaret Shrum, aka The Lingerie Goddess is a NYC based Fine Lingerie Expert & Personal Shopper with over 2 decades of hand-on experience styling and fitting thousands of women in lingerie. Her compassionate and feminine approach has attracted a following of women who are also interested in embracing and owning their unique beauty with lingerie through her company www.thelingeriediet.com. She also offers women a free online Lingerie Circle Community www.thelingeriegoddess.com where women can participate in her 30 Day Lingerie Diet Challenge and purchase her Ebook, Secrets of The Lingerie Diet.
Margaret’s services include: Individual Lingerie Personal Shopping Packages, 2 Hour Group Lingerie Shopping Tours with lunch in NYC afterward, Lingerie Personal Shopping Gift Certificates, Lingerie Gift Shopping for men to purchase elegant gifts for the special woman in his life, Lingerie Business Consulting for lingerie companies.